The Framing Of Immigration By George Lakoff And Sam Ferguson

â€Å"The Framing of Immigration† (Draft #2) The authors George Lakoff and Sam Ferguson in the article â€Å"The Framing of Immigration†, claim that the United States of America has poor and inefficient discussions on immigration because the nation takes this broad subject and wrongfully simplifies it by framing immigration. Lakoff and Ferguson support this claim by using hard evidence to demonstrate the nation is framing immigration by using the illegal frame, the security frame, and the economic frame. The authors argue that when the nation uses the word â€Å"illegal immigrant†, the nation is framing immigrants as criminals. The authors begin by stating that the word illegal is a strong and unfair word because the people who are associated with the word illegal are criminals. This implies and frames all immigrants as criminals. Aside from this implication, the authors also demonstrate that the word illegal is unfair by placing the word illegal on other types of people. One example is that if a driver who got a speeding ticket were to be referred to as an â€Å"illegal driver† then that would be an extreme title just for a person who committed a minor offense. (20) Another example is that if a businessman who didn’t pay his taxes on time were to be referred to as an â€Å"illegal businessmen† that would also be an extreme title just for a person who committed a minor offense. (20) With these examples the authors make it clear why it is unfair for the na tion to call people who enter our nationShow MoreRelatedThe Framing Of Immigration By George Lakoff And Sam Ferguson906 Words   |  4 PagesIn the article â€Å"The Framing of Immigration† the authors, George Lakoff and Sam Ferguson, claim that the United States of America has poor and inefficient discussions on immigration because when the nation frames immigration, this broad subject is inadequately simplified and therefore the debates and arguments are one sided and unfair. Lakoff and Ferguson further support this claim by using hard evidence to demonstrate that the nation is framing immigration by using the illegal frame, the securityRead MoreImmigration in America: cause and effects1704 Words   |  7 PagesFormat: MLAPages: 5SummaryThis paper is a study of the causes and effects that immigration has caused in the United States Of America, and how migration has centered around the countryThe search for food and new land has driven humans from one end to another end. W ith time, the need increased into the quest of knowledge and thirst of wisdom, eventually as the periods started to pass by, development started in some countries, and some countries were left far behind. This partial development of the

The Mirror Like Reflection Of Art - 956 Words

The mirror-like reflection Art can tell stories of the past events, which were significant to that culture or a person. Female images take a special place in the representation of the art. Women have always been used as a subject of art and displayed as ideal feminine figures and sexualized objects of desire. The notion of femininity, along with the idea of the female gender role, has substantially changed throughout the centuries. Through the several art pieces authors show how the social, political, and religious circumstances of the different art periods affect the way women were represented. Comparing the work of Johannes Vermeer and Philippe Halsman it is clearly to see how the separations of centuries and different techniques affected the vision of the women’s beauty. Although both, American actress Grace Kelly and The Milkmaid, represent femininity as the main idea, one shows a realistic expression of the beauty, the other image is the author’s perception of the same idea through the diffe rent composition settings, style, and creation time. Influenced by the detailed realism, Johannes Vermeer overcomes the interdicts of his time by creating his most illusionistic image in The Milkmaid. (figure 1) The painting seems almost photographic in its realism. Constantly experimenting with different techniques, Vermeer had secretly used the lens-and-mirror contraptions to achieve his photo-realistic effects. The woman, seen in the three-quarter view, pouring a milk from a jug,Show MoreRelatedThe Reflection Of Edouard Manet Painting A Bar At The Folies Bergere1465 Words   |  6 Pages The reflection of Édouard Manet s Painting Édouard Manet s painting A Bar at the Folies-Bergà ¨re has been a piece of artwork that has been debated among art historians for over a century; the painting is perplexing due to its ambiguous cultural meaning and therefore creates a discussion between art historians. A Bar at the Folies-Bergà ¨r deludes the spectator when first looked at, as if there is no uncertainty but then with further observation gives a sense of doubtfulnessRead MoreAnalysis Of Rene Magritte s The Son Of Man 864 Words   |  4 PagesWhereas representational art captures the beauty of life, surrealism allows us to see basic concepts or things in new perspectives. One famous surrealist, Rene Magritte, has impacted the art world by not only demonstrating his ability to paint but also his ability to transform everyday objects into dream like images. For example, his artwork, â€Å"The Son of Man,† features a man in a suit with a bowler’s hat while covering the majority of his face with a green apple. The main interpretation of the pieceRead MoreMedia As the Mirror of Lebanese Culture1335 Words   |  5 PagesWhat kind of Mirror is the Media of Lebanese Culture? As we discuss media, we must also discuss the nature and function of art. A difference between art and media can be the process by which they are made. Yet in these modern days, the lines between media and art are not lines, but fractals or shapes only described by functions of calculus. That is to say that art and media are heavily intertwined in the 21st century. Some media is art; some art is media. A trait that media and art have in commonRead MoreManet at the Bar1216 Words   |  5 Pagesdisplayed it at the Paris Salon just one year before his passing. This painting as vexed art historians throughout the years for its complex visual subject matter and leaves Manets true interpretation of his painting in the air for discussion. Although there are many interpretations, A Bar at the Folies-Bergere is an avant-garde; viewer engaging painting meant to give the viewer a new perspective, hence the mirror. At this time the Folies-Bergere was one of the most elaborate variety shows in ParisRead MoreGirl Before A Mirror By Pablo Picasso863 Words   |  4 PagesEveryone can agree that the reflection in a mirror when you look at yourself will illustrate a sense of pride in your appearance and achievements. In 1932, Pablo Picasso painted a picture titled Girl before a mirror with the subject being his French mistress Marie-Therese Walter. Picasso used a cubism stylistic approach while he created this painting. Furthermore, the idea of cubism is to take apart an object and break it down into simple shapes. Then, recreate those shapes onto a canvas and it willRead MoreThe City Of The Chicago City1426 Words   |  6 Pagesborn in India on March 12, 1954. He moved to London for further studies about arts in 1970s.   It was his first public artwork that he created in United States. Among 30 artists who submitted their sketches to build a sculpture in the park, the millennium park officials s elected Anish Kapoor’s model as their top choice. The design of the sculpture was inspired by liquid mercury and the surface gives a mirror reflection where visitors can see the skyline of the city.   But his model was selected asRead MoreCubism In Pablo Picassos Girl Before A Mirror790 Words   |  4 Pagesâ€Å" Girl Before a Mirror† was painted in 1932 by Pablo Picasso.the painting Girl Before a Mirror by Pablo Picasso is one of the masterpieces of the Cubism movement. Girl Before a Mirror is an amazing painting of his young mistress Marie Therese Walter. Therefore, The painting is very involved as it tries to portray a woman facing her image as a pure innocent young lady to a woman that she is becoming. In addition, †Girl Before a Mirror’ is a painting that talks about reflections of self. The paintingRead MoreAnnotated Bibliography On The Magic Behind The Mirror803 Words   |  4 PagesMagic Behind The Mirror Most people believe that when you look at a mirror, you only see your reflection. But if that s true, how can you see through an infinity mirror? Does it need to be dark for this illusion to appear? How can you tell when a mirror is reflective or transmissive? All of these things need to be in mind when creating this illusion. Here is all the science behind this mirror, including the Droste Effect, and how mirrors work, and even the history of mirrors, which can be datedRead MoreArt : Art Beyond A Mirror1141 Words   |  5 PagesArt Beyond A Mirror There is a great amount of variety of style and purpose in art. To say that the â€Å"truest† art is the most realistic, because the only purpose of art is to reflect humanity, ignores a great part of all the works of art that have been created and the many reasons behind their diversity. Distortion of human (or humanoid) figures can be used as a tool to communicate opinions about power and spirituality, among other things, and its combination with realism can enhance a connectionRead MoreAn Analysis of Titians Painting Venus with a Mirror1033 Words   |  4 Pagesï » ¿ Venus With a Mirror Introduction Venus With A Mirror was done by Italian master Titian (oil on canvas) in 1555. Currently Venus With A Mirror is in the National Gallery of Art in the Andrew W. Mellon Collection. The painting is 124.5 x 105.5 centimeters (49 x 41 x 9/16 inches). Titian Biography and Background The Italian master was born in 1477 in Pieve di Cadore, Italy and died August 27, 1576, in Venice, Italy. According to the Encyclopedia of World Biography (EWB) he was either born

Advantages Disatvanges of Newspaper free essay sample

The Advantages and Disadvantages of Reading the Newspaper There are many advantages and disadvantages of reading the newspaper. Newspapers are one of the traditional mediums used by businesses, both big and small alike. People read newspaper to find out information, news, and what going on around there world. However, there are many pro and con about reading the newspaper. The advantages of reading the newspaper are good in many ways. For instance, you can increase you neologies by reading the newspaper. You can also find information around world. In addition, many people buy newspaper just to read the advertisement from the restaurants, movies, subway and discount stores. However, reading the newspaper has become a habit for most families. It has something for everyone. For example, you can reach certain segments of your market by placing your advertisement in different sections of the paper such as sports, crosswords, news, comics, classifieds, etc. We will write a custom essay sample on Advantages Disatvanges of Newspaper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The disadvantages of reading the newspaper show that it is wasting of time by reading the nonsense article. In addition, people who making the newspaper they wasting the papers company and killing more trees. Moreover, you have no assurance that every person who receives the newspaper will read your advertisement. They may not read the section you advertised in, or they may simply have skipped the page because it contained little or nothing else of interest and which is wasting of papers. Different people have different opinion of reading the newspaper. Some people would read the newspaper, because they like, and they would find some interesting articles to read or something else. Other people would not read, maybe they don’t know how to read or they would just get a newspaper and look at the pictures. In conclusion, I am more likely to be advantages of reading the newspaper, because when I get newspaper from subway and start to read it I learn something, which increases my neologies. Reading the newspaper can help people in many ways. For instance, it can help people known the today news, sports score, crosswords, comics, etc. Newspapers, as their name suggests, provide us with News. With the spread of education, the popularity and importance of newspapers have increased by leaps and bounds. Everybody today wants to read a newspaper. Those who cannot read themselves want others to read it out to them. Even in a backward country, like India, newspapers have become very popular. They are published in English, Hindi, Urdu and in all other regional dialects of the country. They are read, or listened to, with great interest by everybody. They exercise a profound influence on the minds of the people. The most important function of newspapers is to bring us news of the world. News is their chief interest and charm. They tell us what is happening not only in our country by in other countries of the world as well. Without newspapers, we would be like a frog in a well who knows nothing of the outside world. In a democratic country, like India, they are an important means of forming public opinion. They comment on current events and criticize or appreciate the conduct of the government. It is through them that the public comes to know of the problems that face the country and the different possible ways of solving those problems. They, thus, educate the public mind and enable the people to have their own opinion on matters of public importance. They, thus, make democracy possible. Everyone must read newspapers. This is essential for national integration. This is essential to keep down fissiparous tendencies. Besides this, the newspapers are also an important means of communication between the government and the people. It is through the newspapers that the government places its programmes, its policies, and its achievements, before the people. The public also uses them to express its dissatisfaction with the government. They voice the grievances of the people and suggest measures of reform. Thus, by expressing public opinion they serve as a check on the government. They are essential for the proper functioning of democracy. The press is all powerful in a democracy. A free press is essential for its success. Newspapers are also an important means of advertisement. They help trade and commerce. If a trade or an industrialist wants to increase his business, he can do so by advertising his goods in the newspapers. They help both the employer and the employees through their wants columns. The large number of advertisement of every kind is a clear proof of the popularity of the newspapers as a means of advertisement. But the newspapers have some drawbacks also. They serve as a means of propaganda for the various political parties. Often views and comments are expressed through them that confuse the people and misguide them. The people fail to understand the truth. Sometimes, news are even twisted and distorted. At other times, they stir up class hatred. They sow seeds of communal quarrels. This misuse of newspapers did much to encourage agitations in Gujrat, Bihar and other parts of the country.

Events and Entertainment Management

Question: Evaluation of multiple solutions to address the problems identified and justification for the solution(s) or strategies which you consider to be most appropriate. Answer: Introduction: Crowds are generally unavoidable occurrences of our daily life. Crowding happens as a result of unwarranted mass gathering of people in a particular area. Though, large numbers of people gather at shopping malls, railway stations and bus terminals etc. However they also get together in great numbers where a particular event is organised for special attractions for example sporting event, music concerts street festivals. During such events there is a huge risk to manage such huge crowd safely. Berlin Love Parade was one such example of crowd mishap. It was estimated that around 1.4 million citizens gathered for this event when a stampede broke out due to panic among those gathered for the event which claimed the life of 19 innocents and around 245 citizens were seriously injured. It was one of disturbing accidents in human history when this tragedy broke out. Background to the Issue: According to several reports it is claimed that Berlin Love Stampede tragedy occurred as result of mass gathering for the event where thousands of citizens were found pushing through a tunnel which eventually led to the out brake of panic situations among the people. It is still unclear to many that what led to such outbreak of such situations among the crowds. However according to police reports most of the death occurred when the crowed were trying to escape from the crush at the bottom of the ramp, forced through the barricade and started climbing up on a shallow staircase which was near the entrance of the tunnel in an effort to gain right of entry to the nearby party ground. As a result of this few fell off the barricade which injected the atmosphere of panic among those who gathered for the event who were waiting down below for their chance to climb up the staircase for access to the nearby party ground. According to some eye-witness, event organisers at one point had closed the main entrance where the venue for the party was organised but did not stopped people from entering into the tunnel. As a result of this people crushed each other who ever came in their way which fuelled both tempers and panic among the crowds. Several surveys have claimed that the place where event was organised only had the capacity of 250,000 peoples, a figure which is far low from 1.4 million people who have gathered. Several news papers claimed that the situation was horrifying to see as the tunnel was filled with people who could barely move and lost their consciousness after the tunnel became so tight that people could hardly move into it. Everything was in complete mess as people fought for their survival as some had their leg squashed and people were screaming out of fear. According to several media reports there should be no premature verdicts about who should be held responsible for such tragedy as many editors held their opinion that the organisers have made fatal errors and overlooked the situation of safety of crowds which could have been avoided. Identification of Problems: Force: Crowd forces at certain occasion can reach a level which is almost impossible for organisers to control. Practically all such crowd death occurs due to the power or ability to compress concentration of oxygen in body which is accompanied by increase in the level of carbon dioxide thereby leading to death which is often reported by typical Medias. Incident of Love Parade Stampede was an example of crowd incident having a force of more than 1200 lbs. Forces occurs due to roughly pushing and the de facto effect of such mishap is people falling against each other at greater force. Compression occurs when a huge number of crowd pile up upon each other, one climbing on top of one another or due to horizontal force of pushing from mass of bodies virtually leading to leaning forces. It was assumed that when such stampede happens people who are underneath would feel extreme pressure in chest of around 850-900 lbs anticipating that half of the intense weight was on upper part of the body. Space: Crowds hardly gets any attention from Architects and engineers regarding the frequency of people in their design of building which is beyond the compliance of framework of architectural codes. It is always brought into the attention architects and engineers that code of compliance hardly meet the crowd management that estimated the maximum occupancy criteria of a space to be allocated for proper movement from stair case, corridors, ramps and escalators. It is the responsibility of the event organisers of preparing a list of safety parameters regarding the movement capabilities of crowd and identifies the possible route of problems where the event organisers could accommodate emergency crowd movement through the help of stairs, corridors and escalators etc which are one of established source of crowd management. Evaluation of multiple solutions to address the problems identified: Majority of crowd related disasters can be prevented through the help of simple crowd management strategies. The primary criteria for managing crowds are to avoid the typical crowd volume and keeping a free flow of group movement. Terminology: Crowd management can be defined as systematic management of crowd through planning and supervision of the assembled people. Crowd control can also be defined as restriction of crowd behavior. It consists of evaluation and analysis of projected level of space occupied by each mass of body. Crowd control is a part of crowd management plan on the happening of unplanned behavior of group of people arising out of certain problems. It involves extreme enforcement of procedures to maintain regulation such as the use of force to arrest people or threatening of health injury. It generally consists of employing barriers which can be used as an alternative for creating space in order to create free flowing of group of people. Setting up management Center: Real time information regarding the present status of crowd condition assembled for event helps in management of disaster. An organized crowd management and center of communications should be established for meeting up the critical situation. The idea of having a centralized communication system would allow maximum control of the center through establishing a video camera access to certain areas which are vulnerably exposed and creating wide pathways for free movement in order to release space. It is necessary to establish a full communication and coordination between the event organizers, local police, volunteers and having proper facilities of fire and emergency exit along with medical service with on the site ambulance facilities. Having radio frequencies, telephone helpline number is significant terminology in managing crowd. Staff Training: Staff training is a vital aspect of successful crowd management. It has been noticed that often casual people with improper training are appointed for managing crowd at large events. These employees do not receive proper instructions regarding how to control certain aspects of crowd behavior. Even those employees who are permanent often do not posses proper training regarding the identification of critical crowd behavior and handling of crowd. Training of crowd should include basic instructions on how to manage the movement of crowd during emergency situations and initial handling of accident victims, training about the essentials of communications procedures and quick use of communications tools. All staff should be equipped with a speedy locating guide to strengthen training guiding principle and communication measures. Responding to emergency: The event organizers should rapidly respond to accidents of crowd quickly with the help of proper trained personnel. They should prevent them from providing misleading information during outbreak of emergency. They are required to act collectively to control the panic stricken situation. Creating a diversion of numerous routes away from the course of incidents is favored over blocked routes where hardly anyone can move. Thus it is the responsibility of the volunteers to summon employ emergency services immediately. Sufferers of compressive asphyxia can be avoided only if the rescue operation begins quickly. Justification for the solution(s) or strategies which you consider to be most appropriate: Planning and assessing risk is significant milestone in creating a trouble free environment. A safe and trouble free environment with good planning is essential. An event organiser must ensure that the precautions it takes to manage crowds are adequate enough to handle emergency situations through proper training of staff. As training enables event organisers to in thinking ahead as well as assessing the risk involve to develop and modify the plans. On the other hand systematic assessment of risk identifies hazards which could be avoided affecting the safety of crowds through assessing the size of the problems and what needs to be done to meet the problems. This process of risk assessment is helpful in identifying the safety parameters depending upon the outcome of risk assessment. Emergency planning procedures eliminates the issues of threat possessed from outbreak of fire or any personal injury threat to crowds. Such planning policies play a vital role in emergency situation rapid large-scale movement of crowd as the potentiality of overcrowding could be avoided. Conclusion: The incident of crowd management model and its guidelines policies demonstrates that several such crowed disasters could be prevented only if quick planning and advance crowd management techniques are implemented. Proper training of volunteers focused on crowd controls is recommended for every such event organisers where mass gathering takes place and gets certified by law to have a certified crowd management employees. In order to avoid accidents it is best advised that event organisers must undergo formalised testing on the basics strategies of managing crowds and proper handling of emergencies. Reference List: Johansson, A., Batty, M., Hayashi, K., Al Bar, O., Marcozzi, D. and Memish, Z.A., 2012. Crowd and environmental management during mass gatherings.The Lancet infectious diseases,12(2), pp.150-156. Wijermans, N., Conrado, C., van Steen, M., Martella, C. and Li, J., 2016. A landscape of crowd-management support: An integrative approach.Safety Science,86, pp.142-164.

Zara Marketing Plan Essay Example

Zara Marketing Plan Essay General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. Therefore, franchising is more suitable because the mode of entry is suitable for entering a small country and subject to significant cultural differences from Zara’s home base (Spain) as Vietnam. -In term of financial, franchising creates another source of income for Zara, through payment of franchise fees, royalty and levies in addition to the possibility of sourcing private label products to franchisees. In term of strategic, franchising can be Zara’s mean of spreading risk by multiplying the number of locations through the franchisees’ investment. SW OT analysis Market segmentation and targeting Segmenting and Targeting the market* -Zara’s target customers are paying attention in high trends and want to have the latest fashion trends. -Geography, demographic, psychographic, benefits, and usage rate are the main bases for segmenting consumer markets. -Demographic segmentation plays a big role for Zara. It includes gender, age, ethical norms, and family life cycle. -Zaras target market is mostly women and fewer men. Zara designs more clothing for women. -It is focused on people of different age, including generation X and Y. Those who earn enough money and are able to buy clothes from Zara shops. Positioning the company* -INDITEX currently runs 5154 stores segmented into eight branded chains: its flagship brand Zara5, Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. Zara has positioned its brand to deliver the latest fashion, well made, at a price that makes it attainable by millions of people. -ZARA is positioned more fashionable compare to its competitors but surprisingly with a relatively low price behaviour. Estimate market share Marketing objectives Set marketing objectives* *  · Fast lead time – differentiating the design, manufacturing and distribution progression keep costs down by keeping stocks low products are available on the shopping floor and regularly replaced, given the short life of items *  · Fast fashion – used information technologies and groups of designers through point of sale system into what the shops sell as their feedback is sent back to the head office *  · Brand name more well-known – international expansion (stores, distribution centres) *  · To deliver the right product, so that make sure meet the needs and expectations of specific target customer segment *  · Provide quality clothing and customer service at a reasonable price Marketing mix strategies According to Kotler, Keller and Burton (2009), marketing mix strategy is required to expand the segment positioning strategy, which includes all aspects such as product, price, promotion and place. Zara sells a largely homogeneous product for a global market (Flavian and Polo, 2000). Nevertheless, there are some adjustments in its marketing mix because of the customer’s size differences in Asian countries (Monllor, 2001). What differentiates Zara’s business model from that of its competitors is the turnaround time, and the store as a source of information. Zara’s strategies like just-in-time manufacturing, delivery and sales, flexible structure, low inventory rule, quick response policy and advanced information technology enable a quick response to customer’s changing demands (Castellano, 1993, 2002) Product and Brand Strategy Brand strategy raised its brand awareness by adopting several new brand strategies, for example, offering ultimate fashion at a low cost. educate this market and influences consumer shopping habits (Blanco and Salgado, 2004) to achieve the word of mouth throughout consumers and build positive brand equity. use social media such as YouTube, Facebook, and Twitter as a good communication channel to its consumers and a tool to develop brand community. not only focuses on customers but also its employs by applying internal branding, which prods its staff to better understanding, managing and delivering Zara brand. Product strategy Product strategy is one of key elements of a brand strategy that leads to the success of a brand strategy. create its culture to customers: â€Å"you better get it today because you might not find it tomorrow† by leaving large areas empty in its expensive retail shops and encouraging occasional stock-outs. gathering information to make the decisions on garments sold in all the markets where Zara operates (Bonache and Cervino, 1996). store managers decide the specific garments that will be put on display in the store to meet the customer’s taste in that area (Fabrega, 2004). launch new features with high quality standard differentiate its products to meet customer’s requirement and needs: product production and delivery in fifteen days; Changes of an existing garment can be put on display within two weeks; manufactures its â€Å"live collections†; lauching 11,000 new items every year (Ghemawat and Nueno, 2003). Service strategy* * Physical evidences Evidence is a product help consumers understand our product. It is not di rectly involved in consumer buying them, but it can influence consumer behavior. * Process This is the service process when customers entry into Zara store, including after-sales service * People The salespersons in our shop have a good and professional level of service. This is the most direct task that to improve satisfaction with consumers. * Customer Information Analysis and Reporting point of sale system: using data gathered through these chat transactions, feedback Pricing strategy set the price for its products =gt; marketers and product line managers do/buy research reports + to have a better understanding of Vietnamese expenses and its target consumer psychology + to get reference prices of existing competitors in this market. significant growth in brand awareness and fashion consciousness a high demand in fashion industry, especially on quality clothes, whose sales are projected to grow around 15% by the end of 2012. 1 According to consumer behavior, it is shown in graph below that Vietnamese consumers spent 13. 9% of their incomes on clothes. (An image about Vietnamese expenses will be inserted here) Source: Vinaresearch Company (2012)) (RNCOS research report (2012), Vietnam Retail Analysis (2008-2012) ) Zara prices in international markets are generally higher due to longer distribution channels (Ghemawat and Nueno, 2003) can affect its positioning in those countries and therefore, its brand image (Ghemawat and Nueno, 2003). focus on providing fashionable clothes for teenagers and office people with an average and higher income. â€Å"Zara prices are based on comparables within the target market, subject to covering costs plus a target margin† the prices are estimated to be reasonably and affordable to these target customers. create deals by offering few pieces from the same collection as a batch for a lower price. Distribution Strategy Distribution is the main point of marketing strategy of company, including market logistics, online stores and physical stores retailers. Market logistics Zara has its own centralized distribution system Zara can open a distribution or satellite centers in Vietnam, where it is easier to deliver its products not only inside Vietnam but also China, Thailand, Singapore and other Asian countries around. open shops in big cities in Vietnam such as Ho Chi Minh City, Ha Noi, Da Nang, apply local sales program and pricing strategy to gain some advantages. Online Channel Zara sells its products via online shops at www. zara. com and launches application on IPhone to let browsers search through the latest information regarding new collections. build Zara Vietnamese website with Vietnam Dong only price, promotions, and so on, and restrict Zara website to deliver the products to Vietnam.. Retailing and stores Zara believes that its shop windows, the contents of which are also decided in La Corua are all the advertising it needs. Its promoting and advertising tool mainly bases on wordâ₠¬â„¢s mouth. + Vietnam: focus on choosing high population, many offices, universities and traffic areas such as District 1, 3 or Tan Binh District in Ho Chi Minh, commercial city, for settling its flagship stores. arrange its shops in prestigious districts neighboring other high clothing manufacturers, which establishes the recognition faster in the market. Globally, Zara standardises the key strategic elements, namely the location, window display, interior design, store layout, store display rotation, customer service, information systems and logistics. We will write a custom essay sample on Zara Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The rest of the elements are customised to the market to suit local preferences (Fabrega, 2004). + Vietnam: offer fresh assortments of designer-style garments and accessories—shoes, bags, scarves, jewelry and, more recently, toiletries and cosmetics—for relatively low prices in sophisticated stores in its prime locations to draw masses of fashion-conscious repeat customers. recruit employees locally to get a better understanding of the local market preferences (Martinez, 1997). Promotional mix (IMC), strategy and rationale* * Advertising (advertising budget) Unlike other fashion retailers, Zara only use 0. %, but impressive brand awareness around the world. The company believes that its shop windows, the contents of which are also decided in La Corufia, are all the advertising it needs. The companys success has achieved without any advertising or promotion and without outsourcing it’s manufacturing to low labor cost countries * Promotion Strategy Promotion will be primarily outdoor advertising, radio, and TV With Zara’s promotion we will compare results, analyze, track responses, and measure profitability to insure their promotions are profitable Zara will implement pull strategy in order to build consumer awareness and demand. The designers who are close to the consumer are effectively taking over forecasting duties, so that pulling the products through the supply chain (Jose, 2010). As Pearson (2010) mentioned, pull view is executed in response to a customer order, the demand is known with certainty, and as reactive processes that react to customer demand. Pull approach enables Zara to produce only what are women and men real required with right price, in the correct quantity and at the correct time. Implementation plan and measurement tools Product One of the greatest issues to face and overcome is how to make potential consumers. Place Choose a great place for advertisers to inform people with latest information of products. Price Compare Zara and Hamp;M Table Promotion The promotion is the key to gain distribution in the market by encouraging trial of Zara products. * Research and Development Aim 1) Identify and create products amp; services that are need in the market 2) Get feedbacks from the other companies Objective ) Complete identifying products and services 2) Develop platform Strategies 1) Assigning new tasks to employees 2) To form a questionnaire to do a research on the market 3) To compile and analysis the result of the questionnaire Implementation Plan Task| AssignedPersonnel| Given TimeFrame| Date CompletedBy| Look out for innovative products (if applicable)| | | | Forming a questionnaire| | | | Send out the questionnaire| | | | Compile and analysis the result of the questionnaire| | | | * Sales and Marketing Department Goal 1) To successfully market the product to the global market and by giving each type of product individuality, zara focus on the strengths that the product has. 2) To return customers make up for a lot of income. Objective 1) Increase our sales figures. 2) Meet with customers often to establish a good relationship. Strategies 1) Sales Offer discounts to customers. Offer promotion deal. 2) Marketing Assign a product to each member of the group to take responsibility for coming up with original ideas to promote the products. Final ideas should have a strong impact on customers at first sight. Advertising Work with IT Department to market the product successfully on the Internet. Market research Frequent surveys, questionnaires, etc. Under Promise, Over Deliver Implementation Plan Task| Personnel and Departments Involved| Time Allocated for Task| Date to be Completed By| Communicate with customers to find out about their general happiness with the products. | | | | Coming up with ideas to promote the products| | | | Working with the Research Dept. to analyse the results. | | | Drawing up advertisements to hand in to IT department| | | | Implement the ideas| | | | Introduce promotion deals to customers| | | | Conclusion and strategic recommendations Tokatli, Nebahat; Journal of Economic Geography, January 2008, v. 8, iss. 1, pp. 21-38 Caro, Felipe; Gallien, Jeremie; Operations Research, November-December 2012, v. 60, iss. 6, pp. 1404-22 Philip Kotler, Kelvin Lane Keller. (2012). Chapter 9 Creating Brand Equity. Marketing management. England: Person Education. Simchi-Levi, D. , Kaminsky, P. , Simchi-Levi, E. 2008), chapter 9 Procurement and out-sourcing strategies, Designing and Managing the Supply Chain, 3rd edition, US: McGraw-Hill Irwin Kasra Ferdows; Michael A. Lewis, Jose A. D. Machuca (2004). Rapid-Fire Fulfillment. Harvard Business Review; Nov2004, Vol. 82 Issue 11, p104-110 Carmen Lopez, Ying Fan, (2009) Internationalisation of the Spanish fashion brand Zara, Journal of Fashion Marketing and Management, Vol. 13 Iss: 2, pp. 279 – 296 Castellano, J. M. (1993), â€Å"Una ventaja competitiva: el factor tiempo. El caso Inditex-Zara†, Papeles de Economia Espan? ola, Vol. 56, pp. 402-4. Castellano, J. M. (2002), â€Å"El proceso de internacionalizacion de Inditex†, Informacion Comercial Espan? ola, Vol. 799, pp. 209-17. (The) Economist (2005), â€Å"The future of fast fashion†, The Economist, available at: http://www. economist. com/node/4086117 (accessed 13 May 2013). Ghemawat, P. and Nueno, J. L. (2003), Zara: Fast Fashion, Case No. 703-497, Harvard Business School Press, Cambridge, MA. Flavian, C. and Polo, Y. (2000), Inditex (1994-1999), in Munuera, J. L. and Rodriguez, A. I. , Estrategias de marketing para un crecimiento rentable. Casos practicos, ESIC, Madrid, pp. 33-161. Monllor, C. (2001), Zarapolis. La historia secreta de un imperio de la moda, Ediciones del Bronce, Barcelona. Bonache, J. and Cervino, J. (1996), Caso Zara: el tejido internacional, in Duran, J. J. , Multinacionales espanolas I. Algunos casos relevantes, Piramide, Madrid, pp. 51-86. Fabrega, F. (2004), Zara. El modelo de negocio de Inditex, Claves de gestion, Madrid. Martinez, J . A. (1997), Jose Maria Castellano, Economistas, 73, pp. 118-126. Ghemawar, P. and Nueno, J. L. (2003), Zara: Fast Fashion, Harvard Business School Press. Case No. 703-497

Ideas for Kindergarten Science Fair Projects

Ideas for Kindergarten Science Fair Projects Kindergarten science projects give kindergarten students the opportunity to explore science by making observations and predictions based on the observations. Concepts should be easy to understand and materials used in the science projects should be non-toxic and easy for small hands to manage. In many cases, kindergarten science involves group projects, so students can brainstorm ideas. Here are some examples of kindergarten science projects. Experiment with ColorEither offer students finger paints in the primary colors, clay, or food coloring solutions and ask them to predict what will happen when they mix two of the colors. What do they expect will happen when they mix ​an  unequal amount of colors? What if they mix all three colors?​ If possible, offer colored transparent sheets or tissue paper. Mixing colors of light produces very different results from mixing paints! Ask students what makes light different. This exercise offers a good opportunity to discuss the concept of a hypothesis. Ask kindergarten students to predict what will happen when different colors are mixed. Explain that one different between a guess and a hypothesis is that a hypothesis is based on information gathered from observations.Blow a Bigger BubbleAsk students if they think all bubble wands produce the same size and shape of bubbles. Test various bubble wands to see if their predictions are accurate. See if kindergarten students can make their own bubble wands from materials such as straw, strings, rolled and taped pieces of paper, etc. Which bubble wand produced the best bubble? Liquids and MixturesPrepare containers of oil, water, and syrup. Ask the kindergarten students to describe the properties of the liquids and to make predictions about what will happen if these liquids are mixed together. Have students mix the liquids and discuss what happened.What Makes Something Alive?Gather a collection of living and nonliving objects. Ask kindergarten students to decide what characteristics are necessary for something to be alive. Do the living objects possess these characteristics? How about the non-living objects?Density ProjectHave students study density. Explain the concept of density. Collect small objects that can fit in a cup of water (e.g., coin, ​a  piece of wood, plastic toy, stone, polystyrene foam). Ask the students to order the objects according to density, then drop each item into the water and see what happens.Explore MagnetismTalk about magnetism. Take a pair of bar magnets and ask students to predict which materials might be magnetic. Hav e the kindergarten students test objects for magnetism. Now ask ​a  student to predict what will happen when two magnets approach each other. Discuss the results. Diffusion and TemperaturePrepare a glass of hot water and a glass of cold water. Ask kindergarten students what they expect will happen when food coloring is dropped into a glass of water. Do they think there will be a difference between what happens if the temperature of the water is changed? Investigate what happens when the food coloring is dripped into each glass and discuss the process of diffusion.Describe an EcosystemWhat is an ecosystem? This science project involves having kindergarten students come up with a definition for an ecosystem. Then, go outside, measure off a square meter of ground, and have students catalog what is in that particular ecosystem. The concept of a food chain could be introduced as well.ClassificationScientists classify animals, plants, minerals, and stars according to similarities. Often, there are disagreements about the best way to group things. Offer students a variety of objects and ask them to classify them and explain how they were grouped. If students choose different groupings, open the discussion so students understand why it sometimes takes scientists hundreds of years to reach agreement. This exercise also demonstrates there may be more than one right way to accomplish a task in science. Star Versus PlanetIn the modern age, astronomers seek planets using high powered magnification and a variety of instruments that detect types of radiation. How do kindergarten students think early scientists knew the difference between stars and planets? Ask students to go outside and find at least one planet in the night sky. Many free apps are available to make this easy. Then, ask them to compare the appearance of a planet to the stars and identify differences between them. Ask them how reliable they think these criteria are.

The Impact of Advertising on Consumer Behavior Dissertation

The Impact of Advertising on Consumer Behavior - Dissertation Example Advertising requires a high level of competence in order for the advert to have an impact on consumer behavior (Murray, 1973, p. 156). In order to impact on the consumption behavior of the market, the management has to come up with appropriate strategies that will take care of customer interests and desires an aspect that will convince target consumers to shift towards the product. The drafting of the message to be used, selecting the budget, media to be used in spreading the message and the actual advertising plays a crucial role in determining peoples response towards the message. All these factors should, therefore, be taken care of in order to ensure that message has an impact on the target consumer (Armstrong & Kotler, 2011, p. 167). The use of visual aids or pictures has increased over the last few decades. Unluckily, availability of a marketing or consumer hypothesis to explain on the forms of pictorial gambits presented in promotion (Malkewitz et al, 2003, p. 13). This resear ch will employ an empurpled strategy to understanding and organizing the advertising pictures (McQuarrie and Mick, 1996, p. 427). We will make several assumptions in this research. First, we will assume that the marketers choose the pictures from a palate; secondly, pictorial factors can be associated with consumer reactions. Thirdly, we will assume that the palette has an inner composition which aids in indicating the effects that each pictorial factor will bring to the consumers.